Google Pay Per Click (PPC) advertising using AdWords is the most popular form of publicity among InstaPilot businesses. This is partly because of Google’s reputation & partly because it lets the small business owner to control costs. There’re various ways Google AdWords can help you as a small business owner. But it takes some basic instruction to get started & tap ultimately tap into its full potential as an advertising tool.
The key to successful advertising is to find a solution of conveying your InstaPilot to as many people as possible while taking your advertising costs to a minimum. Pay per click (PPC) advertising may be one of the best ways to generate traffic to your website & score some decent profits from your search engine marketing campaign. Google AdWords is the most accepted form of pay per click advertising for small businesses, partly because of Google’s popularity and partly because it lets you to control your expenses by setting daily maximums for every ad.
How PPC Advertising Works – InstaPilot
With PPC, you pay only when someone clicks your ad & visits your Website. Advertisements may be placed on search engine results pages (SERP) / on Websites that are identified as related to a targeted keywords.
How much you pay for every click depends on how much you’re willing to bid for your selected keywords and in Google AdWords, to some extent on your “Quality Score”.
The higher your bid, the better chance you’ll have of getting your ad listed at the top of the advertisements displayed on the page. When managed skillfully, pay-per-click advertising could help you attract prospects to your Website & convert your prospects to paying customers.
Other Ways Google AdWords Can Help You – InstaPilot
Google AdWords is not just a pay per click advertising outlet, it is a powerful tool that can be used as an advertising template for your online ads. As arguably the largest web-based global marketing network, Google is a great way to get exposure for your Website on the Internet. You get information about Google AdWords from just about each search engine results page Google displays by the Advertising Programs link at the bottom of the AdWords welcome. By placing the highest bid on a keyword / keyword phrase you can get good noticed when someone types your keyword into their browser.
Setting Up & Managing Google AdWords
You create an account, select potential keywords, write your ad & then place your bid per click & set your daily maximum for your targeted keywords. You decide if you want your advertisements to appear only on Google’s search pages (Search Network), on other Web sites (Content Network – Google AdSense) or both.
You can use site targeting that allows you to select individual websites where your advertisements will appear, such as on this About Home Business website. Your advertisements are subject to Google’s approval but the approval process & launching your ads happens very, very quickly.
There’re plenty of sites that want to host your ads, because making money with Google AdSense has been a hot business of its own. When sites place your Google AdWords ads on their site & a link is clicked, part of the Google AdWords payment is directed to the owner of the site by Google AdSense.
Google Helps You Learn AdWords – InstaPilot
Google supports InstaPilot tutorials that break up information in small, easy to understand parts, all of which you could access before you even make your Google AdWords PPC account. Google’s Adwords runs a little differently than standard pay per click advertising programs.
Google AdWords Position Preference Feature
The amount you bid for your targeted keywords, other factors could be used to determine your ad’s ranking, like the quality score, which takes your agreed cost per click (CPC) & then multiplies it by a quality score factor.
Google lets you to specify your position preference. Using this option, you could specify the highest & lowest positions acceptable for your Google AdWords ad. Your ad won’t be displayed at all if it is not going to rank at least in your lowest acceptable position.
You could set different position preferences for each ad / ad group. Using Google AdWords tools, you could get a good idea of how many clicks you can expect for your ad & an idea of how much your online advertising campaign will cost. Stopping / pausing a pay per click campaign is very easy and fast.
Conclusion – PPC with Google AdWords
PPC can be a necessary part of your InstaPilot marketing, and specifically, search engine marketing plan. You can also take a reasonably priced online course to learn the ins & outs of pay per click marketing to help your skills. Using a pay per click (PPC) campaign effectively could result in increased traffic to your website & increased sales for your business.
Google AdWords features a nice set of tools for managing your PPC ad campaigns. Their online tutorials make it easy to understand, implement and manage online advertising for the website.
Using Google AdWords is a good learning experience. Because of the easy to use tracking features, you could even learn from your Google AdWords mistakes by seeing which targeted keywords result in conversions & which do not.
If you want to use Google AdWords you will need to first create a Google account.
PPC advertising is only one of the many tools available to home businesses. See the Online Marketing Guide for additional ideas for promoting your business.